Marketing Book Reviews: Creating Rainmakers

 
Reviews of Creating Rainmakers : The Manager's Guide To Training Professionals To Attract New Clients

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Review #1: Rainmakers function better in a forest
Review #2: Who doesn't need a little rain?
Review #3: The ONE Guide to Read





Review #1

Rainmakers function better in a forest

By thinking of Rainmakers as separate from the organization, the firm severely limits its potential and actual benefits from the rainmaker's efforts. This book is valuable for training potential rainmakers, but probably more useful in helping the firm to understand what the rainmaker is doing, why and how they can help. By focusing the energy of the firm on rainmaking, a much more powerful force will be generated to serve existing clients and encourage new business. This book provides a good basis for creating this new synergy for the firm.





Review #2

Who doesn't need a little rain?

I am the author of the book Futures For Small Speculators and Single Stock Futures For Small Speculators as well as the president of Liverpoolgroup.com.

Our focus is in the futures, commodities, and option business. We trade oil, cattle, gold, currency etc. And each one of our employees is an "independent" contractor. The problem with that is the fact that often times this very independent entrepreneurial group has a hard time working together to develop client relationships.

Everyone is competing against everyone else. There is little to no synergy or teamwork.

This book showed me MANY examples of how to guide and direct the individuals of the group to be more cooperative with one another and how to help them make more money. I was astonished that I was doing somethings right, but the things that I was doing right were being negated by the actions I was doing wrong. Over and over again Mr.Harding says that rainmakers get in their own way when it comes to training other potential rainmakers and he is right! If I had not read this book I would have lost some valuable members of my team due defection.

This is a great book and was a joy to read. One reading is not enough. This book must be read three to four times with a highlighter and a notepad- so you can write down the numerous ideas that will occur to you as you read the book. Then keep this book as a reference that you can go back to time and time again.




Review #3

The ONE Guide to Read

Of all the books available on business development in the professions, this is the best of the best. Concise, practical yet never simplistic, Ford Harding hits the strategic issues of business development, then ties the issues to solid implementable actions. As an advisor to CPA and law firms, I consider this book to be the "course textbook" for learning the subject matter quickly. Professionals don't have time for volumes of thick how-to manuals. Give it to them straight and quickly. This book does that. Every page unlocks another important concept in business development. When finished the reader not only knows the subject, but knows what to do next. Instead of throwing the book in a cabinet, it should be kept in a handy place, and as the professional becomes more experienced, it can take him/her to the next level of understanding, and to the highest reaches of successful rainmaking. A must read for any professional who wants to grow their practice.




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Creating Rainmakers : The Manager's Guide To Training Professionals To Attract New Clients

by Ford Harding

Format: Paperback
Publication Date: 1998-09
Publisher: Adams Media Corporation
ISBN: 1558508465

    List Price: $14.95
Price: $27.87

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Page last updated on: 22 Mar 2010