Marketing for Brand awareness
An ideal read for anyone looking to increase their profile and brand awareness. The book uses traditional marketing concepts and applies them to the art of self promotion......Brilliant!!!!
Terrific range of examples
Debbie has produced yet another very readable, interesting, and motivating collection of real-life people who have figured out ways to best promote themselves succesfully. Keep it coming, Debbie, as shamelessly as you can!
Maybe it was my fault....
Maybe it was my fault for not reading the book description better, but I really expected a lot more from this book than what it was able to deliver. The book is essentially a hodge-podge of stories from 68 different "marketing gurus" (mostly speakers and business "coaches"). Unfortunately, there are very few sections that are universally applicable. Instead, the book contains war story after war story -- a very few of which might actually be relavent to you and your business. However, the work required to dredge up this occassional "nugget" isn't worth the effort. Instead, I strongly encourage you to pick up a copy of C.J. Hayden's "Get Client's Now!" For anyone interested in building a personal brand, I would also recommend Robert Bly's "Become a Recognized Authority..." Finally, for consultants and other business service professionals, I'd recommend Brody, D'Angelo, Kerley, and Zick's "Power Marketing for Consultants," Shenson and Wilson's "138 Quick Ideas to Get More Clients," and Robert Gentle's "Consultant -- Market Yourself." In short, this book has been a huge disappointment. In fact, I suspect that most of the positive reviews are from some of the "68 marketing gurus" and not from objective readers. Overall grade: C-/D+
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