This book is ok at best
I recently purchased this book. If you rely on this book for your ads and other marketing pieces, you won't do well. You need to study better direct response marketing books, such as Dan Kennedy's The Ultimate Sales Letter and Robert Bly's The Complete Idiot's Guide to Direct Marketing. This book has some good scripts for radio advertising but that'a about it. I thought about just throwing this book in the trash.
Book full of great ideas for your ads!
If you are in advertising as a creative or simply want to advertise your neighborhood business, this book has all of the templates and examples needed for your advertising endeavor. It includeds several different kinds of advertising examples that are sure to fit your product or service.Good book! Worth getting if you want to save money and advertise on your own!
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