Super book that I share with all my new sales reps.
Having read over 1000 books on sales and marketing I can say that this is the first book I give new reps and I have them read it twice. Combine this book with spin-selling, question based selling, soft sell, reverse selling with plenty of human nature and metaphorically stories and you have a money maker.
P.S. Be sure to button for confirmation and indicate complete understanding with objections before proceeding with additional information.
I have bought over 100 copies of this book for others and consider it my wisest investment.
John Halloran
CEO Certified Gold Exchange, Inc
San Juan, PR
Jam-Packed!
Whether you're new in sales or a seasoned veteran, this book is a treasure. The publisher had to use smaller print just to fit it all in! It's amazing how much information is here-the traditional stuff that you find in most sales books, plus a lot more. And it's all focused on helping you make the sale; the title of Part VII is You Must Close the Sale in Order to Go to the Bank. The message can't be any more clear!Let's start at the beginning. There are three sections at the start of the book that caught my attention right away. You know there's something special going on when you see sections titled "Why You Need This Book," "Why You Will Love This Book," and "Why an Intelligent, Sophisticated Person Like You Will Appreciate a Simple Book Like This." Simple book? In the fundamental principles that are presented, yes. In the depth and strength of the material, I wouldn't call this book simple. Sales professionals will spend extra time with each section to draw out all the value for themselves. It's just that kind of a book . . . the kind of tool that can be used for reference as well as straight-on learning. Stewart starts his substance with Position Yourself for Success presented in six chapters. The last chapter of the section is focused on closing. Part II: Develop Rapport and Build Relationships of Trust and Confidence: four chapters ending with emphasis on closing more sales. Continue through sections on pre-call planning, prospect involvement, discovery, presentations, and handling objections. Want more? A good resource section and an index complement the powerful content. If you want to close sales, not just make sales calls, make friends with this book. Renowned sales trainer Mike Stewart has stuffed all of his seminar material into 250 pages for you to absorb and apply for higher achievement.
Every salesperson needs this book
In one form or another, every one of us is selling--ideas, services, products, maybe a combination of those three. If you want to read a book that presents, in simple language, the contemporary approach to selling, then I recommend CLOSE MORE SALES. The author: Mike Stewart, an international speaker, professional sales trainer and consultant, based in Atlanta.Far from being an armchair advisor, Mike Stewart spent many years learning salesmanship as a professional sales person. Additionally, he works with a variety of clients, training their sales professionals. In the preface, he laments that "Almost never are effective selling skills being taught." With this book, he addresses that problem. The book has the approval of the American Management Association, his publisher. I recommend that you get a copy. . .and close more sales.
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