an investment especially for pr and marketing professionals
fantastic ideas that really work
a must have for anyone in business or non profit
Review #2
Do yourself a favor and buy this book
This book is geared towards mostly small businesses and even micro businesses like mine. I recommend this book to ANYONE with no background in sales or marketing. Anyone can use the number of great ideas in it.
Review #3
Bullet Points!
This book reads much like bullet points - no wasted language - just straight to the points without fluff. Great book for those relatively new to marketing.