Marketing Book Reviews: Advertising and the World Wide Web (Advertising and Consumer Psychology)

Reviews of Advertising and the World Wide Web (Advertising and Consumer Psychology)     - Publication information     - Buy this book Review #1: this the most up dated research in web marketing Review #1 this the most up dated research in web marketing it is very difficult to get hold of a copy, but it is definately worth it! It takes you around the world of web ads and how teh consumers react to them. The Authors conclusion though tend to understimate all the other papers that were published in the book. Well deserved 5 star. Check for more reviews on Amazon.com Similar Products: Advertising on the Internet, 2nd Edition Internet Advertising: Theory and Research (Advertising and Consumer Psychology) Advertising and the World Wide Web (Advertising and Consumer Psychology) by Format: Hardcover Publication Date: 1999-04-01 Publisher: Psychology Press ISBN: 0805831487     List Price: $99.95 Price: $17.85 Buy from Amazon.com Buy from Amazon.ca Buy from Amazon.co.uk Advertising and the World Wide Web (Advertising and Consumer Psychology) Reviews book-reviews.info home