Marketing Book Reviews: Creativity in Public Relations

Reviews of Creativity in Public Relations     - Publication information     - Buy this book Review #1: A must for any business' PR department Review #2: It's a real heavyweight book with lighter moments. Review #1 A must for any business' PR department Innovation sells. "Creativity in Public Relations" is a guide to bringing new ideas to the world of public relations. Emphasizing the creative process, the value of developing new methods over letting old ones stagnating, and using methods to create new opportunities for one's business. A fully updated fourth edition uses recent developments to provide many new ideas, making "Creativity in Public Relations" a must for any business' PR department. Review #2 It's a real heavyweight book with lighter moments. It's probably the best summary and introduction to understanding howwe go about being creative. It is of general interest beyond the public relations field Check for more reviews on Amazon.com Similar Products: The New Rules of Marketing and PR: How to Use Social Media, Blogs, News Releases, Online Video, and Viral Marketing to Reach Buyers Directly, 2nd Edition Planning and Manageing a PR Campaign: A Step by Step Guide Start Your Own Public Relations Business (Start Your Own...) Public Relations Strategy (PR in Practice) The Public Relations Writer's Handbook: The Digital Age Creativity in Public Relations by Andy Green Format: Paperback Publication Date: 2001-09-01 Publisher: Kogan Page ISBN: 0749435887     List Price: $32.50 Price: $32.50 Usually ships in 6 to 11 days Buy from Amazon.com Buy from Amazon.ca Buy from Amazon.co.uk Creativity in Public Relations Reviews book-reviews.info home