Marketing Book Reviews: Advertising on the Internet (Second Edition)

 
Reviews of Advertising on the Internet (Second Edition): How to Get Your Message Across on the World Wide Web

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Review #2: It's good but not as good as others





Review #1

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A sound guide to creating a strategy that keeps you in touch with your consumers in this fast-changing, new media environment. The fundamentals of advertising on the Internet are no different than other media. As a marketer, you need "reach" and "targeting" and Barratt's and Armstrong's guide will help you devise the strategy that suits you and your company's needs.




Review #2

It's good but not as good as others

The Small Business Guide to the Internet: A Practical Guide to Going Online is the only book I've read that gives the a list of practical marketing ideas a business should use if it is to be successful online.




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Advertising on the Internet (Second Edition): How to Get Your Message Across on the World Wide Web

by Neil Barrett Ph.D.

Format: Paperback
Publication Date: 2000-07
Publisher: Kogan Page
ISBN: 0749431237

    List Price: $34.95
Price: $22.47
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Advertising on the Internet (Second Edition) Reviews


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Page last updated on: 21 Mar 2010