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A sound guide to creating a strategy that keeps you in touch with your consumers in this fast-changing, new media environment. The fundamentals of advertising on the Internet are no different than other media. As a marketer, you need "reach" and "targeting" and Barratt's and Armstrong's guide will help you devise the strategy that suits you and your company's needs.
It's good but not as good as others
The Small Business Guide to the Internet: A Practical Guide to Going Online is the only book I've read that gives the a list of practical marketing ideas a business should use if it is to be successful online.
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