Marketing Book Reviews: Creating Customers

 
Reviews of Creating Customers

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Review #1: Excellent!
Review #2: Common Sense Selling





Review #1

Excellent!

This is a great read and I would strongly recommend it to fellow sales professionals. Very motivating and an easy read. The section on Writing Proposals was terrific and has worked well for me. Got some other great ideas that I have been able to apply to my selling role. As you can tell - I liked it!




Review #2

Common Sense Selling

If I had this book available to me five years ago, I have no doubts that I would have been more successful as a salesman more quickly that I was. This is the first time I have read a book on sales which was full of common sense examples. However, as I discovered, it is only common sense when it is brought to your attention. It is simple to read and the author goes to great pains to show the perils of using the old technique based selling - which clearly does not work in my high-tech industry.

It covered other aspects of selling which I found refreshing and motivating!

I give this book a very high rating and suggest that if you don't have a copy - you won't regret the investment - I certainly didn't!




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Creating Customers

by Pat Weymes

Format: Paperback
Publication Date: 1999-02-01
Publisher: Kogan Page
ISBN: 0749415592

    List Price: $19.95
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Creating Customers Reviews


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Page last updated on: 21 Mar 2010