Marketing Book Reviews: CRM at the Speed of Light

Reviews of CRM at the Speed of Light: Capturing and Keeping Customers in Internet Real Time     - Publication information     - Buy this book Review #1: Excellent service Review #2: Not insightful Review #3: Wow! Review #1 Excellent service Book was virtually new and it came on time . It was excellent packaging. Will buy again from this store. Review #2 Not insightful This a book that's not terribly insightful about CRM. It's a broad brush overview of commercial applications in the space and some conventional wisdom. Found it to have much repetitious pedantic pages. Wished that there were more discussion on business process and best practices. Review #3 Wow! Great resource! Filled with lots of statistics for CRM industry and great insite into the challenges. Check for more reviews on Amazon.com Similar Products: The CRM Handbook: A Business Guide to Customer Relationship Management Harvard Business Review on Customer Relationship Management Why CRM Doesn't Work: How to Win by Letting Customers Manage the Relationship The Ultimate CRM Handbook : Strategies and Concepts for Building Enduring Customer Loyalty and Profitability Salesforce.com For Dummies CRM at the Speed of Light: Capturing and Keeping Customers in Internet Real Time by Paul Greenberg Format: Hardcover Publication Date: 2002-05-16 Publisher: McGraw-Hill/Osborne Media ISBN: 0072224169     List Price: $29.99 Price: $0.69 Buy from Amazon.com Buy from Amazon.ca Buy from Amazon.co.uk CRM at the Speed of Light Reviews book-reviews.info home