Awesome book
This book is about market segmentation and the challenge of retargeting a business from early adopters to mainstream buyers. I have seen businesses fail because of insufficient market segmentation, including my own business. One company I once worked for had about 30 software products (acquired through mergers) and perhaps $100M/year in revenue, but did not distinguish in its catalogs, presentation, or sales force training, between mainstream products and experimental (buggy) early adopter products. Within a year they had failed. If they understood this book they would still be around.
If I had read this book ten years earlier I would be much wealthier than I am today. The book is packed with examples, strategies, tactics and marketing insights which are not easily sumarized in a brief review. It is a pleasure to read and will withstand several re-readings. I highly recommend it to any businessperson, engineer, entrepreneur or investor.
Smooth transaction
Book was in excellent condition and this book is great for anyone wanting to break into the mainstream market with a new tech innovation.
My first "marketing" book -- a fine choice!
I am a marketing rookie, so much of what I found interesting in this book may be old news to anyone with marketing experience. Having said that, I believe this book is a good read for anyone: for newbies, it's a good primer; for more seasoned people, it should serve as a good reference book.
While you may not agree with the notion of the 'chasm', or with the author's ideas on how to overcome it (or, at the very least, on how to anticipate and recognize it), the thought process is wonderful -- good thinking where none had gone before. The examples are somewhat out-of-date, and I'd be interested to see how the referenced companies actually dealt with some of the issues mentioned. But they are still very useful for supporting the analogy and providing clarity, and I enjoyed reading about them.
I am also easily swayed by an author who is passionate about his subject, and writes well enough to make his point. The best word I can come up with for Moore's writing is: INFECTIOUS. Chasm or not, I was ready to tackle the world after I finished this book.
All told, I thoroughly enjoyed reading this book and would recommend it for anyone working on a new product -- even if the product isn't a chasm-crosser!
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