Corporate branding applied onto different medium
Watch Video Here: http://www.amazon.com/review/R1G3H29PURLXEK This book is a collection of design material aimed at marketing the corporate identity.
Typical of most David E. Carter's book, this one has great variety and quality selection packed into over 300 pages. There's even a small section at the back featuring student work.
In this book are many great ideas on how the brand can be used in different promotional items.
Graphic designers and marketers should find this book useful.
Here's the list of contents:
* Complete Corporate Identity Programs
* Package Design
* Bags, Tags, Labels, & Boxes
* Stationary Design
* Promotional Design
* Corporate Identity Manuals
* Signage & Environmental Graphics
* Websites
* Menus & Cups
* Apparel
* Corporate Image Brochures
* Calendars
* Trademarks/Logos
* Student Work
(More pictures are available on my blog. Just visit my Amazon profile for the link.)
ACI ROCKS!!!!!
I always turn to this when I design new logos.
L & C Enterprises.
Lots O'Good Stuff
A must have for the graphic designer. Good color and tons of nice samples. I work in a design studio and find this is one of the first publications the staff looks at for inspiration when starting a new project. I wanted my own copy but found out it's ....should I say more.
Check for more reviews on Amazon.com
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